Indiana Jones movie trailer

http://www.imdb.com/video/user/me705352951/
Here's the link for anyone who hasn't seen it and/or wants to see it.

Main point: GO SEE THE NEW INDIANA JONES MOVIE.

Audience: Movie watchers, Americans, fans of previous Indiana Jones movies and maybe women who still think Harrison Ford is hot...?
(I am joking about that last part, though I know that there are women who do find him attractive, even though he's like 120 years old)

Ethos: The movie relies heavily on highlights from the previous Indiana Jones movies, showing how "He protected the power of the divine, ...saved the cradle of civilization," and "triumphed over the armies of evil." The artists use his past conquests and expeditions as justification for another movie. It is credible that Indiana Jones, though a little long in the tooth, would still have an adventure or two packed in him. It also uses the image of the American flag to show how American he really is, and how he can "save America" again.

Logos: The images from the previous movies are real (in that they do come from the other movies). Of course, Indiana Jones movies do not exactly portray nature and the force of gravity, for example, as they really are. He is able to undertake stunts that would kill most, including flying into the windshield of an oncoming truck and making a coy remark about it, as you stand up unscathed. It does portray Indiana Jones as being older and a bit rougher around the edges, which is logical, since his last adventure was roughly four centuries ago.

Pathos: The music automatically attracted me. I am a huge fan of music in general, especially orchestral pieces, including some movie scores. If I know a movie has an awesome score, it will give me more impetus to go see it. The music appeals to my tastes and emotions. Furthermore, the artists use the image of the American flag to appeal to the American audience, since Indiana Jones is the quintessential United States-ian action hero (in my opinion). If you watch it closely, they show this black box with official print on it saying "Roswell, New Mexico" the bastion of alien lore, as well as the general vicinity of Area 51. That will pique the attention and intrigue of alien legend and governmental conspiracy lovers.

S-I think the trailer is sufficient to get some people to watch the movie. I know I want to watch it, though my wife saw the trailer and felt it wasn't captivating enough to convince her to watch the movie.

T-It follows the typical movie trailer schema, using engaging images and catchy quotes from the movie, combined with perfectly timed explosions, kisses, races, chases, and the like.

A-I think it basically is accurate in showing the content of the Indiana Jones movie, though I do not know for sure since I haven't seen the movie for myself (it comes out in May).

R-It is indeed relevant, because many folks have been wanting a fourth Indiana movie for two decades.

Success- I can't say whether or not it is a success, since the movie has not come out yet, but I have seen several links for the trailer on websites and blogs. That means that at least people are taking note. I imagine the initial turnout will be huge, maybe even record-breaking.